![]() ![]() On top of article production, the sales and service-oriented functions are the core of Service accounts. Given that WeChat users read approximately 5 articles each day, the right content encourages followers to share more amongst their friends, fulfilling the main objective of promotion. Nevertheless, make sure the content posted is insightful and educational, otherwise, it will be hard to maintain the readers’ interest. Taking advantage of a Subscription account’s loose restriction on posting limits, we recommend brands to share more with followers on a daily basis. Meanwhile, Service accounts are mainly for managing and maintaining customer relationships. Subscription accounts focus on raising awareness and promoting the brand. ![]() ![]() The objective behind WeChat Service and Subscription accounts are different and as a result, leads to varying content. In comparison, Service accounts are sufficient for companies offering basic services, such as telecommunications. Due to this characteristic, Subscription accounts are more suited for companies in industries that require regular exposure, e.g. This makes it easier to keep them in the loop with your updates and news, hence giving them a deeper impression of your brand. Subscription account’s higher frequency gives you more opportunities to be in touch with clients and followers. include a maximum of 8 articles per push.Foreign brands might not be aware of this constraint since WeChat’s practice is opposite to the Western social media, which actually encourages to post content at least once a day. Push frequency is the number of times the Official Account Operators can deliver their content (articles, videos, images, etc.) to WeChat users within a day or month. 3 main distinctions between Service account and Subscription account Push Limit However, before starting the whole activation process, you will need to decide on the type of account to sign up for, WeChat Service account or WeChat Subscription account? Here are some essential elements to help you select the most suitable type for your brand. Hence, it is important to set up a WeChat Official Account to represent your brand and to reach out to the Chinese market. Over 1 billion active users log into WeChat to obtain educative and entertaining information, especially for product reviews and shopping ideas. ![]()
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